Elementary Business Alchemy
In Antiquity, Greek and Eastern philosophers believed that everything in nature can be reduced to some basic elements that are
Water
Water: The Money of a Company
Water examines how money and value move through society. It considers investment, credit, debt, ownership, taxation, inequality, corruption, financial institutions, and the influence of capital over companies and governments.
A company may be financially successful while concentrating wealth, rewarding destructive conduct, exploiting economic dependency, or transferring its costs to people who receive none of its benefits. Water asks where money comes from, where it flows, who controls it, and who ultimately pays.
The internal business counterpart of Water is the Money company category. The difference between financial viability and its consequences for society is explained in The Two Dimensions of Business Alchemy.