Money

Money is the financial current connecting a company to investors, customers, suppliers, employees, institutions, and markets. It includes capital, credit, revenue, pricing, investment, insurance, accounting, valuation, liquidity, and cash flow.

A viable company must attract sufficient capital, generate revenue, control costs, meet its obligations, and retain enough liquidity to continue operating. Money can purchase Structure, acquire Resource, employ People, and finance the development of an Idea.

This category examines whether value can circulate through the business without disappearing into waste or unsustainable debt. The wider effects of ownership, investment, inequality, and financial power are explored in the Water blog. Money’s role among the five company elements is explained in Elementary Business Alchemy.