Fire

Fire: The Resources of a Company

Fire examines the consequences of extraction, energy use, production, and industrial transformation. It follows the materials a company consumes, the energy it requires, the products it creates, and the waste left behind.

A company may transform resources efficiently while exhausting reserves, exploiting suppliers, polluting ecosystems, or transferring environmental costs to future generations. Fire asks whether the value produced justifies what is consumed, damaged, or discarded.

The internal business counterpart of Fire is the Resources company category. The distinction between productive efficiency and ethical value is explained in The Two Dimensions of Business Alchemy.

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