People

People are the living element of a company. They include founders, employees, managers, customers, suppliers, advisers, communities, and everyone affected by the company’s activity.

Human resources, leadership, training, communication, marketing, customer relations, workplace organization, and institutional culture all belong to this category. A viable company must attract capable people, coordinate their work, communicate its purpose, resolve conflict, and maintain productive relationships.

This category examines whether People can make the company function. The broader effects of business on labor, culture, communication, communities, and human dignity are explored in the Air blog. People’s role within the company structure is explained in Elementary Business Alchemy.